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Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.
In the meantime, the bottom line is that while some users think quality does come at a price, there are benefits to free dating services as well. Shopping links are provided by e Bay Commerce Network and Amazon, which makes it easy to find the right product from a variety of online retailers.“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.On a site like Ok Cupid anyone can send you a message, whereas on the free app Bumble or on Tinder or e Harmony, only people you are matched with can get in touch.The free platform allows users to connect with new people based on mutual friends and interests.
Since 2012, Tinder has been matching singles based on their social profiles and geographic location. Both users must “swipe right” before being matched and are then able to chat within the app.Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.