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12-Jan-2020 03:14

That’s not only because of their size but because their Internet use is expanding and they’re more likely to be single than in the past: more than a third of adults that age are unmarried, according to the Census.Emerging sites appealing to them include Senior People Meet.com, Our Time.com, Silver Even as the user base soars, it’s not clear that sites’ algorithms for pairing couples are improving their chances of staying together long term.A 2012 paper in the journal Psychological Science in the Public Interest concluded that sites “build their algorithms around principles--typically similarity but also complementarity—that are much less important to relationship well-being than has long been assumed.” The Proceedings of the National Academy of Sciences study reported that marriages that started online were only slightly less likely to end in divorce than others.

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Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile.