They are given multiple verification options, helping them build their trust score and add to the credibility of their profile," said Bhatia."Higher the trust score, higher the number of matches per user." Once users share a "mutual like", the app gives them access to the messenger tool, which enables chat conversations between them.Any online business that faces end-consumers relies on two things - quality of search results on the platform and the experience of current members via their interactions.The biggest challenge for any online business is the ability to scale well and fast.You keep walking into common friends, if not your ex himself," she said. Truly Madly was founded in 2014 by Sachin Bhatia, a co-founder of Make My Trip; Rahul Kumar, former product head at Make My Trip; and Hitesh Dhingra, a founder of Letsbuy.The need to create a change in the online matrimonial space was the initial idea that inspired Truly Madly."We also do not have a large team and are not looking to significantly add to it," he said.
"Having a social life after a break-up is difficult. All I wanted was a casual conversation with like-minded people." She is one of 500,000 people who have downloaded the app on their devices.The scale of customers is very important to the business." Bhatia, however, added the team aimed to start the monetising process within six months. Road ahead "We look to explore the market in Southeast Asia," Bhatia said.