Dating website revenue
It is estimated that niche dating networks and services catering to the baby-boomer generation will experience the most growth.
In addition, revenue for the mobile dating market is expected to nearly double in the next five years, with rising smartphone adoption and new location-based features leading the market.
Because there are a myriad of different dating sites for consumers to choose from, companies are increasingly targeting companies with well-established reputations. Personals was one of the company's largest competitors, so this migration caused significant industry consolidation.
Some sites give users access to basic site features and offer access to extra tools or content for a small fee.These “free-to-use” dating sites have a low barrier to entry, which can encourage impulse sign-ups.