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The issue is whether your call to action is visible at the point where your prospect has become convinced to take action.Are you ready to start moving your calls to action into the logical place on your pages (the end), adding more copy to explain your value clearly, and seeing the lucrative results? About the Author: As well as knowing a lot about copywriting, web design and calls to action, Bnonn is the author of a free email micro-course called 5 Sales-Spiking Website Tweaks Web Designers & IM “Gurus” Don’t Know—none of which have anything to with the dreaded fold.
Which is not a problem, since Jakob Nielsen showed, all the way back in 1997, that users will scroll if what they see above the fold interests them enough to keep them reading. Waaah, that wasn’t what you expected at all, was it?
If anything, a larger population means more opportunities for the kind of scientific collaboration and increased specialization that results in such scientific leaps forward.